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It took more than ten years and countless negotiations for fresh Vietnamese lychees to be finally granted an export license to Australia in 2014. After lychees, mangoes were also given a passport to Australia after seven years of negotiation. And recently the dragon fruit has also been accepted. With valuable lessons from lychee negotiations, later negotiations are expected to be increasingly streamlined, opening the way for passion fruits, star apples, longans, and rambutan.

Promotion campaigns were developed and implemented by the Vietnam Embassy and Vietnamese representative agencies in Australia. The campaigns were developed to raise the profile and appreciation of Vietnamese fruits and seafood in Australian market. Danson supported in designing and producing marketing collateral to be disseminated in large states of Australia and unlimitedly via Vietnam Trade Office in Sydney website.